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Circulation Modelling

The next stage of lifetime value through presentations and case studies

Further reading

Alan Weaver presentation Magazine Subscriptions 2004 - 11 Nov 2004
A presentation on Alan Weaver's circulation model

Georgina Rushworth presentation Magazine Subscriptions 2002 - 14 Nov 2002

Lifetime value - a presentation covering

  • Why LTV?
  • Variables – in and out of our control
  • Putting LTV into the context of your business
  • ‘Manipulating’ the LTV calculation
  • Positive & Negative Net Present Value (NPV)

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