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Creative

The do's and donts of creative drawn from a series of presentations

Further reading

Chris Barraclough presentation - 13 Jul 2005
10 Simple ways to improve your creative presentation given at Magazine Subscriptions 2004

Valerie Merlin presentation Magazine Subscriptions 2002 - 14 Nov 2002
Wrting a creative brief

Allison Ellis presentation Magazine Subscriptions 2002 - 14 Nov 2002

Who are you talking to? a presentation on creative using dm principles, covers;

how well do you know your target
what is your proposition to them
what is your offer to them

Wendy Sly presentation Magazine Subscriptions 2002 - 14 Nov 2002
Developing the right creative for your market

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