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Speakers were
Zina Manda, sales director, Mardev
- Zina Manda works for Mardev, the database marketing division of Reed Elsevier. As Sales Director, Zina is responsible for UK, European and South East Asian Sales. Prior to joining Mardev in 1995 she spent seventeen years in Media Sales spanning TV, Outdoor and Publishing.
- Zina chair's The Federation of European Direct Marketing Association's List Council and regularly speaks and writes articles on issues relating to Data Protection Legislation and Email marketing.
Rosemary Smith, director, Opt-4
- Rosemary began her career in publishing and has been working in the list and data business since 1989.
- She wrote the first guide to the 1984 Data Protection Act for magazine publishers and served on the Advertising Association Data Protection Committee and the Committee of Advertising Practice.
- Rosemary was later active in the British List Brokers Association (now part of the Direct Marketing Association) and served on the working party which drafted the list and database rules in the British Code of Advertising, Sales Promotion and Direct Marketing.
- Rosemary has been a member of the Direct Marketing Association’s Governance Committee for eight years and is currently Chairman. She is the Deputy Chairman of the Direct Marketing Association, has been a Board Member for 5 years and is an active member of the FEDMA List Council.
- She has given regular presentations covering privacy, data protection and self regulation to audiences in the UK, Europe, USA and Australia.
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