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Archived news for Oct 2007

Loyalty Explained at Customer Direct 2007
18 Oct 2007
Jan-Pieter Lips, director of client development for Nectar has been confirmed to speak at this year’s Customer Direct conference. He will address delegates on the critical issue of the value drivers of a loyalty programme, how Nectar and Nectar for Business drive value for partners and how the effects are measured.

Customer Direct awards shortlist announced
11 Oct 2007
The shortlist for this year’s newly re-branded Customer Direct Awards was announced this week, showcasing the very best subscription marketing has had to offer over the past twelve months.

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