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Archived news for Jun 2007
PPA members invited to take on loyalty challenge
21 Jun 2007
PPA members are invited to request a free electronic copy of The Loyalty Challenge: How consumer magazine subscriptions work. The PPA research study sheds new light on consumer attitudes towards subscriptions and provide insights into what motivates consumers to subscribe and how their loyalty can be retained.
B2B circulation experts to debate industry trends
14 Jun 2007
Circulation professionals from the business sector are signing up to attend a summer networking event at PPA. The lunch, which takes place on Monday 2 July, will be hosted by Georgina Rushworth, circulation director, Reed Business Information. Rushworth is also deputy chairman of PPA’s Subscriptions committee.
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