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Archived news for Jul 2007
From Subscriptions to Customer Direct
12 Jul 2007
 In a trailblazing move forward for the industry, PPA’s Subscriptions Committee announced its new identity this week. It has renamed itself Customer Direct to reflect a broader and more strategic agenda. (Jess Burney, chairman of the Customer Direct group pictured.)
Circulation professionals debate business subscription issues
05 Jul 2007
Circulation professionals from the business media industry attended a networking lunch at PPA offices Monday this week to discuss issues including subscription trends and techniques, the challenges of lead generation and data protection issues.
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